Avenue Z, a media and technology company focused on driving client influence across all channels, has announced the promotion of Nneka Etoniru to Executive Vice President of Global Brand Strategy. This leadership change underscores the company's commitment to breaking traditional boundaries between marketing, advertising, and PR to increase client revenue and elevate reputation.
Etoniru brings nearly 15 years of experience in press and communications to her new role. Her expertise in elevating brand positioning, navigating crises, and managing reputations has been instrumental in delivering successful campaigns and guiding companies through public offerings from a communications perspective. In her new capacity, Etoniru will oversee the entire spectrum of Brand Strategy across Avenue Z, offering strategic counsel aimed at increasing client revenue and safeguarding their reputations.
Jeffrey Herzog, Chairman and CEO of Avenue Z, expressed confidence in Etoniru's abilities, stating, 'Nneka has consistently demonstrated her ability to excel in high-stakes situations.' Herzog highlighted Etoniru's pivotal role in Avenue Z's expansion of services and her leadership in aligning the company's brand portfolio during a recent unification process. Her expertise in Crisis Communications and Branding has become fundamental to Avenue Z's core competencies.
As the head of the New York office, Etoniru manages publicly listed companies and provides counsel to visionary founders. Her impressive client roster includes technology brands like Better.com, where she has overseen campaigns such as the launch of the world's first One Day Mortgage(™) and Equity Unlocker. She has also worked with Easterly Government Properties (NYSE: DEA) and private equity firms like Recharge Capital.
Jess Dalziel, Chief Client Officer at Avenue Z, praised Etoniru's contributions, saying, 'Our team is made better with Nneka's impressive background.' Dalziel emphasized that Etoniru's unique experience in managing complex projects positions Avenue Z as experts across multiple industries, enhancing the company's ability to provide strong strategic counsel to clients.
Prior to joining Avenue Z, Etoniru held senior positions at FTI Consulting and led communications at fintech startups. Her diverse background also includes experience as a financial journalist covering emerging markets at REDD Intelligence. Etoniru's educational background includes a bachelor's degree in Political Science and Spanish from New York University and a Wharton certificate in fintech. Her professional achievements were recognized in 2023 when she was named among Crain's Notable Leaders in Advertising, Marketing and PR award recipients.
This strategic promotion underscores Avenue Z's commitment to breaking traditional boundaries between marketing, advertising, and PR to increase client revenue and elevate their reputation. As a media and technology company, Avenue Z creates narratives that drive commerce, connections, and conversion across all channels, from traditional media outlets to social media platforms.
With experts, technology, and teams based in New York, Boston, Orlando, Miami, and global reach, Avenue Z is well-positioned to continue its mission of driving influence in an ever-evolving media landscape. The appointment of Nneka Etoniru as EVP of Global Brand Strategy signals the company's dedication to providing innovative solutions and strategic guidance to its diverse client base.
