Advanced Home Improvement Media (AHIM), the parent company of TheHomeMag, has appointed Workhouse as its Agency of Record, a move aimed at accelerating the company's growth and enhancing its brand presence in the home improvement industry. The partnership will focus on integrated promotional campaigns, public relations, and creative content development to drive awareness and recognition.
Workhouse, a public relations and creative agency with 25 years of experience, has represented Fortune 500 companies, real estate developers, and luxury automotive brands. The agency's forward-thinking approach is expected to elevate AHIM's marketing efforts through innovative strategies.
Tom Bohn, President and COO of Advanced Home Improvement Media, expressed enthusiasm about the collaboration. 'We are thrilled to embark on this collaborative journey with Workhouse. With their expertise, we are confident in our ability to showcase the unique value proposition of our print and digital brands, connect with our audience on a deeper level, and drive meaningful results for our advertisers. Together, we are poised to revolutionize the way homeowners and businesses engage in the home improvement journey,' Bohn said.
AHIM's journey began in 2002 when Sean and Debbie Campbell founded TheHomeMag with a vision to transform the print publication landscape. The company has since expanded to 66 markets with 120 mailing zones across 29 states by 2023. Under Bohn's leadership, AHIM has undergone a digital transformation, launching platforms like Marketplace by TheHomeMag and Home-y AI, a 24/7 AI-powered home improvement assistant that provides personalized recommendations.
The company's strategic acquisitions of top-performing franchise markets—including Minneapolis/St. Paul, Des Moines, Charlotte, Greenville, Cleveland, Dallas, Fort Worth, and Pittsburgh—reflect its commitment to expanding its footprint and delivering value to homeowners and businesses nationwide. Today, AHIM serves over 250 team members across the United States, offering a multimedia resource for home improvement businesses and homeowners.
Looking ahead, AHIM plans to launch ThePetMag, catering to pet owners nationwide, further diversifying its portfolio. This appointment underscores AHIM's dedication to innovation and growth, positioning the company to strengthen its leadership in the home improvement sector through strategic marketing and continued digital advancements.
