tZERO Group, Inc. has launched a private marketplace for the secondary trading of private, illiquid Web3 assets, introducing institutional liquidity solutions for assets such as locked tokens, private equity in crypto-native companies, Simple Agreements for Future Equity (SAFEs), and Simple Agreements for Future Tokens (SAFTs). The platform operates through a compliant, U.S.-based environment designed to improve execution certainty and accelerate deal timelines for venture capital firms, digital asset funds, and qualified institutional participants.
The marketplace addresses a historical reliance on fragmented bilateral transactions by introducing structured secondary liquidity to this asset class. tZERO operates an SEC- and FINRA-regulated broker-dealer, including a special purpose broker-dealer for secure on-chain custody of digital assets. Participants can access the marketplace through two execution pathways: traditional OTC brokerage and a differentiated blind auction model designed to enhance price discovery.
Under the auction model, investors submit private Indications of Interest specifying price and quantity, while sellers define terms including duration and reserve price. Allocations are made using a price-time priority methodology, and participants may elect all-or-none parameters to avoid partial fills. These mechanisms provide transaction flexibility while allowing sellers to aggregate market demand within a defined timeframe.
"Our initial focus with this asset class is on secondary liquidity and launching a fully regulated, licensed private marketplace for the trading of private and traditionally illiquid Web3 assets," said Alan Konevsky, CEO of tZERO. "The platform is purpose-built for institutional buyers and sellers and provides high-touch execution support alongside multiple price discovery options."
Mike Diedrichs, Head of Sales at tZERO, added that strong demand exists from institutional investors and venture funds for structured liquidity in Web3 secondaries—a gap the market has not filled in a regulated way. The launch positions tZERO as a leading venue for institutions requiring transparency, compliance, and execution certainty in this rapidly expanding asset class. This development represents a step toward expanding institutional infrastructure for digital private markets by introducing structured liquidity pathways for venture portfolios. More information about tZERO Digital Asset Securities may be found on FINRA's BrokerCheck, and additional details are available at www.tzero.com.
