Search Atlas, a provider of agentic marketing software, announced the launch of Atlas Agent, a conversational AI system designed to autonomously plan, execute, and optimize digital marketing strategies across SEO, content, social media, paid media, and local search through a single interface. The announcement, made on May 7, 2026, also introduces two new proprietary metrics: Domain Power and LLM Visibility.
Atlas Agent is built on the same architecture as OTTO, the autonomous SEO agent developed by Search Atlas founder Manick Bhan. The platform integrates a marketer's website, social media accounts, Google Business Profile, Google Ads account, and press distribution into one unified system, enabling end-to-end digital marketing execution. According to the company, the infrastructure powering Atlas Agent has already saved over 48 million hours across 50,000 active projects.
The launch addresses a persistent gap in modern marketing technology. As companies face rising costs, disconnected tools, and slow execution processes that can take days or weeks, Atlas Agent provides a continuously operating layer that moves from strategy to action in real time. The system is designed for agencies, in-house marketing teams, and enterprise organizations looking to scale output without increasing headcount.
Key to the announcement are the new metrics Domain Power and LLM Visibility, which measure how frequently a brand is cited within AI-generated answers across platforms like ChatGPT, Google Gemini, and Claude. These metrics represent a new standard for marketing performance in a generative search environment, according to Search Atlas.
"Agentic marketing will never replace your instincts, rather it's designed to empower them," said Manick Bhan, Founder and CEO of Search Atlas. "Atlas Agent takes the strategy and direction that only a marketer can provide and executes on it instantly, saving hours of manual work and letting teams move from insight to action at a speed that was nearly unheard of before. We're giving marketers superpowers to execute their vision faster and more effectively than ever before."
Atlas Agent is available across all Search Atlas subscription tiers. The company, founded by Bhan, also operates the digital marketing agency LinkGraph, together delivering an integrated solution for the full marketing lifecycle. Search Atlas offers more than 60 enterprise-grade tools within a single agentic platform. More information is available at searchatlas.com.
