Sauce, a first-party ordering, delivery and retention platform for restaurants, announced a strategic partnership with Grubhub, a leading U.S. food-ordering and delivery marketplace. The collaboration will make Sauce a direct ordering and delivery partner available to Grubhub merchants, allowing restaurants to handle direct sales while using Grubhub's nationwide delivery network for fulfillment. The agreement pairs Sauce's high-converting direct ordering platform with Grubhub's logistics infrastructure, enabling restaurants using the joint offering to dispatch direct orders through Grubhub's delivery and support network while Sauce powers the customer-facing ordering experience and data tools.
The partnership arrives as restaurants increasingly seek to build stronger direct channels while maintaining dependable delivery operations. By combining Sauce's ordering technology with Grubhub's nationwide driver network, the two companies aim to offer an end-to-end solution that helps restaurants increase sales, streamline operations, and deliver a better customer experience. "Restaurants deserve online order and delivery technology that grows their business, strengthens connections with their customers, and delivers a best-in-class ordering experience," said Li-ran Navon, CEO and Co-Founder of Sauce. "We're excited to partner with Grubhub to give restaurant operators a powerful direct ordering solution backed by one of the most trusted delivery networks in the industry. Together, we're making it easier for restaurants to support direct sales while building lasting customer loyalty."
Rachel Winkelman, Vice President of Enterprise Partnerships at Grubhub, said, "We're excited to partner with Sauce to bring together direct ordering technology and delivery capabilities in a seamless experience for restaurants. This partnership reflects our shared commitment to helping restaurants support their business and better serve their customers. By combining Sauce's direct ordering technology with Grubhub's nationwide delivery network, we're providing merchants with an end-to-end solution that helps drive sales, streamline operations, and deliver a great customer experience."
Eligible restaurants will gain access to Sauce's branded online ordering platform, direct ordering websites optimized for mobile and SEO, integrated loyalty and AI-powered customer engagement tools, ownership of customer data and relationships, seamless delivery fulfillment through Grubhub's logistics network, and exclusive promotional opportunities and onboarding incentives. The partnership matters because it addresses a persistent tension for restaurants: the desire to own their digital storefronts and customer data versus the need for reliable, scalable delivery. Third-party marketplaces have long given restaurants access to delivery but often at the cost of high commissions and lost customer relationships. By integrating Sauce's direct ordering capabilities with Grubhub's delivery network, the two companies aim to offer a middle path that preserves brand control while leveraging established logistics.
Sauce operates throughout the U.S. from New York and Florida, as well as other major markets. Grubhub, part of Wonder, features over 415,000 merchants in more than 4,000 U.S. cities. The partnership could give independent restaurants and chains a more viable way to compete for direct orders without building their own delivery fleets. Additional information is available at www.getsauce.com, and the original release can be viewed at www.newmediawire.com.
