Kite Hill PR, an award-winning tech PR agency, has released "The PR Playbook for Retail Media Networks" to support the rapidly growing retail media network (RMN) industry. The playbook arrives as US omnichannel retail media ad spend is projected to reach nearly $60 billion in 2024, a 28.6% year-over-year increase according to eMarketer. This growth underscores the critical need for effective communications strategies in a competitive landscape where retailers are increasingly integrating media networks into their business models.
The playbook outlines four key steps for developing a robust external communications plan: addressing go-to-market and launch strategies, leveraging always-on communications, prioritizing thought leadership content development, and enhancing earned media and owned events. These elements are designed to help both established and emerging RMN players navigate the market effectively.
Tiffany Guarnaccia, CEO and founder of Kite Hill PR, emphasized the agency's expertise, stating, "With ten-plus years of experience in creating and leading innovative public relations campaigns for adtech, marketing and media businesses, we are sought after media relations experts in this category." The agency's deep understanding of the current landscape positions it to assist brands in creating comprehensive external communications that align with sales and marketing plans for RMN introductions.
The release of this playbook is significant given the rapid evolution of the retail media sector. As more retailers explore how media networks can fit into their strategies, the need for specialized PR guidance becomes crucial. The playbook serves as a resource for marketers and communications professionals looking to establish or enhance their presence in this space.
Kite Hill PR, which launched in 2013 as an adtech PR specialist, has expanded its practice areas to include media & entertainment, climate tech, and enterprise tech. This diversification has allowed the agency to develop a comprehensive understanding of the interconnected nature of modern technology and media landscapes. The playbook is part of Kite Hill PR's ongoing efforts to provide valuable resources, following an earlier e-book titled "Mapping Your Career Constellation" on modern mentorship approaches.
For retail media networks and brands considering entering this space, the playbook offers a strategic advantage. As the industry grows, a well-crafted PR and communications strategy could be the differentiating factor in a crowded market. The playbook's focus on go-to-market strategies, thought leadership, and media relations provides a framework for brands to establish and maintain a strong presence.
Kite Hill PR's recognition as a Top PR Agency in the US by Forbes and as one of the Top Specialist PR Agencies by the New York Observer further validates its expertise. As the RMN industry continues its rapid expansion, resources like this playbook are likely to become increasingly valuable for companies looking to capitalize on this growing market opportunity.
