KeyCrew Media, an expert-first real estate media company, has announced a partnership with Matthew Sharman of The Sharman Team at Real Broker NY LLC to co-produce coverage of the western Finger Lakes waterfront market. The collaboration aims to provide detailed, on-the-ground insights into lakefront and lake-access residential properties across Conesus Lake, Honeoye Lake, Silver Lake, and the broader region.
Sharman, recognized as the 2026 RateMyAgent Agent of the Year for Livingston County and Conesus Lake, brings a unique blend of expertise to the partnership. With a master's degree in psychology, experience as an Accredited Financial Counselor, and 15 years as a senior public affairs officer in the military, he offers a distinctive perspective on client communication and negotiation. His real estate practice, which he leads alongside his father—a licensed agent for five decades—has handled roughly 70 transaction sides in the past year, split between buyers and sellers.
The partnership will focus on producing thought leadership and market insights that address the complexities of waterfront transactions. According to KeyCrew CEO Steve Marcinuk, "Waterfront markets are where generic advice does the most damage." By amplifying Sharman's firsthand observations, KeyCrew aims to deliver valuable information to an open, non-paywalled audience of buyers, sellers, and investors.
Sharman's expertise includes understanding the technical details that differentiate waterfront properties, such as usable frontage versus recorded frontage, water depth, lot orientation, dock condition, and easement arrangements. He notes that lake buyers often grapple with two questions: "Is this property truly worth it?" and "Can I picture my life here?" Sellers, meanwhile, worry whether their agent can effectively translate what makes their property special into tangible value. "These are emotional decisions," Sharman explains, "but they still require precise, property-specific information."
The initial articles from this collaboration will explore how waterfront value is calculated on the western Finger Lakes, the impact of Rochester proximity on second-home demand, and the due diligence needed for shared-access purchases. Future topics will include pricing and preparing lake listings, the luxury lakefront segment, and relocation guides for incoming buyers.
This partnership underscores the growing importance of specialized, local expertise in real estate media. As the market for waterfront properties becomes increasingly nuanced, buyers and sellers seek guidance that goes beyond generic advice. KeyCrew's collaboration with Sharman aims to fill that gap, offering detailed, actionable insights to a wide audience.
KeyCrew Media, which reaches over 40,000 professionals and syndicates content to more than 300 publications and platforms, continues to expand its roster of expert sources. The company's properties include KeyCrew Journal, NextAsset News, and Property Innovation Journal, all dedicated to providing expert-driven real estate journalism.
