A New York marketing firm has taken a prominent step to advance digital accessibility by launching a billboard campaign in Times Square. Bussler & Co, a marketing agency, unveiled the initiative during Dyslexia Awareness Month, featuring an accessible design that calls on companies to “Make Your Site Accessible.” The billboard, located in one of the world's most visible advertising spaces, is expected to reach hundreds of thousands of daily visitors.
The design exemplifies accessible principles, using high-contrast typography and blue awareness ribbons. Notably, the billboard employs Comic Sans font, which is known for its readability for individuals with dyslexia. Frederik Bussler, founder and CEO of Bussler & Co, explained the intentional design choices: “We wanted our message about digital accessibility to exemplify best practices in accessible design. From the contrast ratios to the typography choices to the universal symbols, every element was chosen to show that accessibility and powerful visual communication can work hand in hand.”
The campaign serves a dual purpose: raising awareness about digital accessibility and showcasing the firm's expertise. Bussler & Co offers a comprehensive suite of accessibility services, including WCAG compliance audits, detailed accessibility reports, and full remediation services. These offerings help organizations achieve and maintain digital accessibility standards.
By bringing the message to Times Square, Bussler & Co is making a strong statement about the role of accessibility in modern marketing. The initiative has already garnered attention, with passersby photographing and sharing the message on social media. Through its accessibility practice, the firm aims to help organizations identify barriers, implement WCAG standards, and create inclusive digital experiences.
The implications of this campaign are significant. Digital accessibility is not only an ethical imperative but also a legal requirement under laws like the Americans with Disabilities Act. As businesses increasingly face lawsuits over inaccessible websites, campaigns like this highlight the need for proactive measures. By making accessibility a visible priority in a high-traffic location, Bussler & Co is challenging other companies to prioritize inclusive design.
This initiative has the potential to spark broader conversation about making the digital world accessible to everyone, regardless of ability. As organizations recognize the ethical and legal imperatives, the campaign serves as a reminder of the work still needed. Bussler & Co is advocating for a more inclusive digital future, one billboard at a time.
