B2i Digital, Inc. has been selected as the Marketing Partner for the 38th Annual ROTH Conference, hosted by ROTH Capital Partners. The invitation-only event, scheduled for March 22–24, 2026, at The Ritz-Carlton Laguna Niguel in Dana Point, California, is expected to convene executive teams from approximately 500 public and private growth companies alongside institutional investors and capital markets participants. This partnership underscores a strategic shift in how small-cap companies can leverage digital marketing to complement traditional investor conferences.
The conference program combines one-on-one and small-group meetings with company presentations, analyst-selected fireside chats, industry keynotes, and panels. The three-day agenda begins with athletic charity events supporting the Challenged Athletes Foundation, followed by two full days of meetings and presentations. This year's schedule also features ROTH Consumer Private Company Day and the inaugural Engineering & Consulting Day. For small-cap companies, this event is a critical platform to secure funding and build relationships, but the competition for investor attention is intense. B2i Digital's involvement aims to level the playing field.
David Shapiro, CEO of B2i Digital, described the firm as the "Capital Markets Matchmaker," connecting companies with investors through digital marketing, investor conferences, and direct introductions. "ROTH's annual conference is a cornerstone of the small-cap calendar," Shapiro said. "By combining ROTH's in-person meetings with our audience of more than 1.4 million market participants, curated outreach, and targeted investor introductions, we help issuers extend the reach of their story and convert marketing into real meetings." This approach is significant because it addresses a key pain point for small-cap companies: getting in front of the right investors before, during, and after a major event.
As Marketing Partner, B2i Digital will deploy its Featured Conference program and proprietary distribution infrastructure to support participating companies before, during, and after the event. This includes high-visibility digital placement, targeted investor outreach, conference-specific company profiles, and post-event follow-up designed to sustain engagement. The firm's approach focuses on creating a direct path from Marketing to Meetings™, aligning digital campaigns and investor introductions with in-person conference access to support more productive discussions on-site and ongoing dialogue afterward. For investors, this means more efficient discovery of promising growth companies; for issuers, it means maximizing the return on their conference participation.
More information on the 38th Annual ROTH Conference is available at B2i Digital's conference page and on Meetmax. The conference is by invitation only, and registration is subject to approval by ROTH Capital Partners. B2i Digital is not an affiliate of ROTH Capital Partners and does not represent ROTH in any capacity. The firm is not a registered broker-dealer and does not solicit or execute securities transactions.
The implications of this partnership extend beyond a single conference. By integrating digital marketing with traditional investor events, B2i Digital is helping to democratize access to capital markets for small-cap companies. In an era where investor attention is fragmented, this model could become a blueprint for how growth companies tell their stories and secure funding. The 38th Annual ROTH Conference will serve as a test case for whether this hybrid approach can deliver measurable results for issuers and investors alike.
