KoreInside has retained Marketing Maven Public Relations, Inc. as its agency of record for public relations, marketing, and communications support, positioning the bicoastal PR firm to lead messaging development and media outreach. This partnership ensures consistent positioning across fintech, private markets, broker-dealer, and business audiences, reflecting the critical role of strategic communication in the evolving financial technology landscape. Oscar Jofre, Co-founder and CEO at KoreInside, emphasized that Marketing Maven specializes in regulated, financial, and emerging technology sectors, expressing confidence in their programs to bring KoreInside's unique concept to additional corporate prospects.
The platform serves regulated intermediaries with a fully compliant infrastructure for executing transactions, including clearing, settlement, disbursement, and distribution processes, functioning as a DTCC-equivalent for private markets. This infrastructure addresses the growing demand for secure and efficient private capital market operations, which are increasingly reliant on digital solutions. Lindsey Carnett, CEO and President of Marketing Maven, noted the agency's excitement about representing KoreInside and its groundbreaking technology, aiming to showcase its services to potential clients through top-tier press engagement. Marketing Maven's extensive connections with fintech and media outlets, built over more than 16 years representing businesses in various industries, are expected to bolster KoreInside's visibility in a competitive sector.
KoreInside's core infrastructure includes KoreID, an interoperable investor and issuer identity passport, and KoreChain, the first SEC-qualified blockchain for private securities, enabling scalable, compliant, and auditable private market transactions. This technology supports broker-dealers, ATSs, funding portals, transfer agents, banks, credit unions, and RIAs through white-label, API-first platforms, underscoring the importance of innovation in meeting regulatory standards. The partnership highlights the increasing importance of specialized communications in the fintech sector, where regulatory compliance and technological innovation intersect, potentially influencing how private capital markets adopt digital infrastructure solutions. Marketing Maven's role will focus on leveraging its expertise in brand strategy and media relations to articulate KoreInside's value proposition, as detailed on their website at http://www.MarketingMaven.com.
