Verizon Business Launches Customizable Mobile Plan for Small and Midsized Businesses

Verizon Business has unveiled a new mobile plan specifically designed for small and midsized businesses, aiming to overcome the traditional limitations found in standard carrier offerings. The My Biz Plan represents a significant industry shift by providing businesses with unprecedented flexibility and enhanced cost management capabilities. This development is particularly important for the New York City metro area, where countless SMBs operate in a highly competitive environment and require reliable, scalable communication tools to thrive.

The innovative plan allows businesses to build a customized wireless solution starting with a core package of unlimited calling, data, and texting. Companies can then add or remove specific add-ons as their operational needs evolve, with options ranging from international connectivity to various productivity tools. A critical feature is the 3-year price lock guarantee, which ensures the core monthly plan pricing remains stable, offering financial predictability in an often volatile economic landscape. This stability is vital for SMBs that must carefully budget their operational expenses.

Key components of the My Biz Plan include built-in mobile internet security to protect against threats like malware and phishing, with pricing starting at $29 per month for five or more lines. From April 10 to June 10, Verizon is offering an introductory 15% discount on the core monthly plan for new lines, which could reduce costs to approximately $25 per line when combined with auto pay and paper-free billing. More details on the plan's features and the promotional offer can be found at https://www.verizon.com/business.

The launch directly responds to challenges highlighted in the 2024 State of Small Business Survey, which indicated many small businesses struggle to manage costs while investing in essential technology. By providing greater control over mobile communication expenses, the My Biz Plan helps SMBs allocate resources more efficiently toward growth and innovation. Iris Meijer, Chief Product & Marketing Officer at Verizon Business, stated the plan reflects the company's commitment to understanding and supporting small business needs, emphasizing a strategy of empowering businesses with flexible, cost-effective solutions. This move could influence the broader telecom market, prompting other carriers to develop more tailored offerings for the SMB sector.