Peapack Private Bank Appoints Wealth Management Veteran to Strengthen New York Presence

Peapack-Gladstone Financial Corporation and Peapack Private Bank & Trust have appointed Rebecca Wuest Creavin as Senior Managing Director and Client Advisor for their wealth management division, operating from the bank's Park Avenue location in New York City. This strategic hiring brings over 25 years of experience serving high-net-worth individuals and families to the New Jersey-based bank, which reported total assets of $7.2 billion and assets under management and administration of $12.3 billion as of June 30, 2025.

Creavin joins Peapack Private from Bison Wealth, where she served as Managing Director and Partner with responsibilities spanning investment advisory, client management, and digital content creation tailored to affluent clients. Her career includes senior-level positions at major financial institutions including Capital Group, Wells Fargo, Deutsche Bank, and Citibank, where she developed specialized expertise in navigating complex financial landscapes and delivering customized investment strategies. This appointment represents a significant move for Peapack Private as the bank seeks to strengthen its presence in the competitive New York wealth management market, where firms increasingly compete for experienced advisors who can navigate market volatility and changing regulatory environments while maintaining strong client relationships.

The importance of this appointment extends beyond individual hiring to reflect broader industry trends in wealth management. As wealthy clients face increasingly complex financial decisions amid economic uncertainty and digital transformation, firms require advisors with both deep financial expertise and the ability to build lasting client relationships. Creavin's combination of technical and financial expertise—with a Bachelor of Science degree in Computer Science and Economics from Duke University and an MBA in Finance from New York University—positions her to address the evolving needs of wealthy clients in an increasingly digital financial landscape. This educational background enables her to bridge traditional wealth management approaches with emerging technological solutions that affluent clients now expect.

For Peapack Private, the hiring signals a commitment to expanding its client-centric approach to banking and wealth management services in one of the world's most competitive financial markets. The bank's focus on providing comprehensive financial, tax, fiduciary and investment advice to individuals, families, privately held businesses, family offices, and not-for-profit organizations receives a substantial boost through Creavin's extensive experience across multiple major financial institutions. Her background provides Peapack Private with additional depth in serving clients seeking to establish, maintain, and expand their financial legacies through customized banking and investment solutions. Additional information about the bank's services can be found at https://www.peapackprivate.com.

The implications of this appointment extend to the broader wealth management landscape in New York City, where established institutions face increasing competition from both traditional rivals and emerging fintech solutions. By bringing in a veteran advisor with experience across multiple major financial institutions, Peapack Private demonstrates its strategy of competing through experienced personnel rather than solely through technological innovation or pricing. This approach recognizes that despite digital transformation in financial services, high-net-worth clients continue to value relationships with trusted advisors who can provide personalized guidance through complex financial decisions. The move reflects how regional banks like Peapack Private are strategically positioning themselves to capture market share in lucrative urban markets by leveraging experienced professionals who understand both the technical and interpersonal dimensions of modern wealth management.