Chaotic Neutral Studios Appoints Riya Vaidya as Art Director for 'Bee Like Me' Music Video

Chaotic Neutral Studios has announced the appointment of Production Designer Riya Vaidya as Art Director for the upcoming music video "Bee Like Me." The project, directed by Nelson Estevez and produced by Darsh Thakker, CEO of Chaotic Neutral Studios, represents the studio's continued commitment to blending bold creative imagery with symbolic design in the independent film and music video landscape. This appointment matters because it demonstrates how specialized creative roles are essential for translating complex themes into cohesive visual experiences, particularly in projects exploring identity and self-reflection.

The music video "Bee Like Me" explores themes of identity, imitation, and authenticity through the personification of Mondaii as the "king bee," a figure reclaiming his individuality amidst a world of mimicry. The project utilizes choreography, mirrored staging, and layered production design to weave themes of self-reflection and empowerment throughout every frame. The video is set for release on YouTube and Vimeo platforms. This distribution strategy is significant as it ensures accessibility across major digital platforms while maintaining the artistic integrity of the visual narrative.

Vaidya's artistic approach plays a central role in bringing these conceptual ideas to life, reimagining physical space as a narrative medium through the use of honey-based textures, reflective surfaces, and surreal props to evoke transformation and self-awareness. Her contributions span the entire production process, from early visual research to on-set supervision, ensuring visual cohesion between performance, symbolism, and set environments. This comprehensive involvement underscores the importance of art direction in maintaining thematic consistency throughout complex productions.

Specific responsibilities undertaken by Vaidya include developing visual motifs around mirrors and honey, collaborating with the director on conceptual lookbooks and design sketches, and assisting in location scouting. During principal photography, she oversaw the art department while managing reflective staging and practical effects, coordinating real-time design transitions during choreography, and maintaining visual continuity to preserve design integrity through the final cut. These detailed responsibilities highlight how technical execution directly supports artistic vision in contemporary media production.

Darsh Thakker, CEO of Chaotic Neutral Studios, emphasized Vaidya's significance to the project, stating that she brings the creative insight and discipline that embodies what the studio stands for. "Her design sensibility transforms conceptual ideas into tangible, emotionally resonant visuals. Bee Like Me is a testament to that synergy," Thakker noted. This endorsement matters because it reflects the studio's strategic emphasis on collaborative partnerships that elevate both artistic and technical aspects of production.

Chaotic Neutral Studios, with operations based in Los Angeles, Chicago, and New York, has built its reputation on fostering an environment where creative innovation meets rigorous execution. The studio specializes in branded films, music videos, photography, and visual marketing campaigns, consistently challenging the boundaries of visual storytelling while elevating emerging voices and reimagining the possibilities of screen-based art. The appointment of Vaidya and the development of "Bee Like Me" reflect the studio's ongoing mission to transform genre conventions into immersive visual experiences through collaborative ethos and authentic visual language. The project represents another step in the studio's growing portfolio of work that merges artistic vision with technical execution in the contemporary media landscape, demonstrating how strategic creative appointments can drive innovation in visual storytelling.